direct
Going Public via Initial or Direct Public Offering: The Role of Your Board of Directors
A company’s board of directors can play an important role in determining the kind of funding a public offering receives. If going public is your goal, the selection of board members should be given especially careful consideration. The board of directors serves a couple of important functions for a company that has gone public or [...]
Going Public via Initial or Direct Public Offering: Role of the Securities and Exchange Commission
The Securities and Exchange Commission (SEC) is the most well-known and feared governing body in the financial world. Its very name can be intimidating to a small company hoping to go public, but it doesn’t have to be. The SEC was established by Congress to regulate securities markets with the intent of protecting investors. For [...]
Going Public via Initial or Direct Public Offering: The Role of an Underwriter
Perhaps the most visible and familiar element of the initial public offering process is the underwriter. The underwriter is the organization that is actually responsible for pricing, selling, and organizing the issue, and it may or may not provide additional services. With direct public offerings, there is no need for an underwriter. Selection of a [...]
Going Public via Initial or Direct Public Offering: The Role of the Stock Exchange
While stock exchanges provide a number of services and functions within the financial world, their basic purpose can be summed up in two words: monitoring and marketplace. As a corporation looking to raise funds by going public, access to that marketplace is of the utmost importance. Many individuals and companies seeking funding have a tendency [...]
Going Public via Initial or Direct Public Offering: The Role of an Investor Relations Firm
Depending on the size and nature of a public offering, it may be necessary to hire a separate investor relations firm. In many instances, both direct and initial public offerings can benefit from the services of professional investor relations assistance. For a company going public with an initial public offering, the decision to hire an [...]
Direct Public Offerings: Benefits and Drawbacks
The direct public offering offers a relatively unique form of financing that is just beginning to catch on with business owners and individual investors. In a direct public offering, a business issues registered shares without the full expense of an initial public offering. Since direct public offerings are issued through officers and directors, there are [...]
How To Successfully Do Direct Mail Marketing
Direct mail marketing has been shown to be effective in reaching customers. This method is so effective that it’s been around for centuries. And I’m sure you have experienced it personally since I’m sure you’ve gotten many direct mailing in your mail box. Direct mail is a powerful tool but it’s only true, though, if [...]