letter
How To Write a Great Sales Letter
Every communication you send to customers or prospects should have a clear purpose. Before sitting down to write a sales letter make sure you are clear about the product or service you are offering, the price, any bonus offers, whether there is a time limit, etc Think from the point of view of the customer. [...]
Internet Sales Letter Magic
Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not [...]
How to Write A Compelling Marketing Letter That Actually Gets Read.
Ask a typical consultant where their business comes from and it’s no surprise that you’re likely to hear; “Repeat business from existing clients and referrals.” And while there is certainly nothing inherently wrong with those methods, over-relying on them is one of the main reasons why so many consultants suffer from the inevitable “feast or [...]
Jews and Darfur: An Open Letter to the Jewish Community
Dear Friends: Let me begin by apologizing in advance for what follows. It is not my intention to lecture anyone about anything. I am no tzaddik, to be sure, and I have no right to preach about righteousness to anyone, let alone members of a community who, in many cases, have a moral compass much [...]
IRS Attacks 401k Part-time Employee Exclusions and Your Determination Letter is useless…..
The IRS issued the February 14, 2006 Quality Assurance Bulletin (“QAB”) dealing with 401k plan exclusions of part-time, temporary, and seasonal (A.K.A. “part-time”) employees. T This QAB revolutionizes the way IRS document examiners will look at 401k plan eligibility clauses and warns that inadequately drafted provisions dealing with part-time employees may be disqualifying, regardless of [...]