service
Should You Be Selling A Product Or A Service?
The Internet is primarily used to communicate, entertain, educate and research. It is thus no wonder that nonperishable, information-intensive products – including computers and software, books, travel, consumer electronics, magazine subscriptions – are the most popular online products at present. Content-rich sites, subscription-based sites to advertiser-supported sites focusing on a wide range of topics, have [...]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 4)
“The Internet is not everything” – when it comes to marketing your Yoga business. You cannot achieve 100% marketing penetration by using Email marketing and having a top-ranked site on every possible search engine. What do I mean? When it comes to advertising, and marketing, your web site is only part of your marketing mix. [...]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 5)
If you want to keep your Yoga students coming back for more, you have to keep your classes interesting. Don’t keep doing the same thing every week. How would you feel if the restaurant you went to served you the “usual” every time you sat down? Most of us would change restaurants, because it’s boring. [...]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 3)
Another clear fact about Internet advertising, for your Yoga teaching services, is the return-on-investment is there. Let’s face it, only people my age, or older, still read the Yellow Pages. Forget the papers, unless you can afford to be on the front page or right next to a mailing label. Most of the people who [...]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 2)
Natural Search engine ranking presence, on multiple keywords, also requires significant knowledge of Search Engine Optimization (SEO). Although you are a Yogi, you should look at SEO as a hobby because good and reputable SEO experts cost big money. Therefore, stay away from SEO services that will “get you ranked with 12,000 search engines for [...]
Insider Secrets to Marketing your Yoga Teaching Service (Part 1)
There are many choices, when it comes to advertising and marketing your Yoga teaching skills for Yoga studios and Yoga instructors. As I’ve mentioned in other books, and interviews, the biggest difference between advertising and marketing, is cost. Advertising will usually cost you money. Marketing and public relations can sometimes cost you nothing, if you [...]
Provide Customer Service That Shines With Professional Phone Skills
In this day and age of computer technology, the temptation to rely on it too much is always there. Still, when it comes to customer service, there is simply no replacement for the human touch. Answering services are fantastic for making sure all calls are received and routed correctly, but it’s up to the people [...]